Pasture to plate beef tour

Each year, foodservice professionals are invited to tour all aspects of the beef supply chain. By visiting a cow-calf ranch, dairy, calf ranch, auction market, feed lot and packing facility, professionals in the foodservice industry are able to talk to California ranchers, dairy farmers and beef producers and learn what they do day in and day out to provide safe, wholesome, nutritious beef for consumers.

Resources for Foodservice

The California Beef Council supplies a variety of beef resources for the foodservice sector. Resources include:

  • Beef Cuts Posters and Handouts
  • "Beef U" Training Guide
  • Pricing and Market Intelligence Tools
  • Patron Insights
  • Consumer Education Tools
  • Foodservice Education Infographics
  • Degrees of Doneness Color Guide
  • Beef Marbling Guide
  • Sales and Menuing Tips and Tools
  • Beef Value Cuts Information
  • Beef Photography (license-free cooked and raw photography)
  • Beef Foodservice Recipes, Ideas and Concepts

Additional Resources and Contacts:

Sign-Up for Beef News Now
Occasional e-mails from the Beef Checkoff with the news, trends and research you need to market beef to your patrons.

Sign-Up for the Weekly Wholesale Price Update
Weekly e-mail with the beef industry's Wholesale Price Chart that gives a top-line view of average reported wholesale prices on beef sub-primal cuts from the current and previous weeks.

Christie Van Egmond
Director, Retail & Foodservice Marketing

[email protected]
916-925-2333, ext 11

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