pasture-to-plate

New California Local Beef Directory

If you're a California shopper interested in purchasing beef directly from California's ranchers, our new California Local Beef Directory can help you connect to California ranchers and beef producers who sell direct to consumers.

Take Me To The Local Beef Directory!

Steer Cut Chart

Retail Resources

Resources for retail including pricing and market intelligence tools, shopper insights, and more

Learn More

Foodservice Resources

Resources for foodservice including foodservice education infographics, sales and menuing tips and tools, and more

Learn More

Producer Resources

Resources for California beef producers

Learn More

Education Resources

Education materials request contact information

Learn More

Media Resources

Media contact request for further information

Learn More

Newsroom

News stories, videos, and images from the California Beef Council online newsroom

Learn More