New California Local Beef Directory

If you're a California shopper interested in purchasing beef directly from California's ranchers, our new California Local Beef Directory can help you connect to California ranchers and beef producers who sell direct to consumers.

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Retail Resources

Resources for retail including pricing and market intelligence tools, shopper insights, and more

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Foodservice Resources

Resources for foodservice including foodservice education infographics, sales and menuing tips and tools, and more

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Producer Resources

Resources for California beef producers

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News stories, videos, and images from the California Beef Council online newsroom

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