With in-person events on hold in 2021, we conducted a virtual Beef Leadership Summit for retail and foodservice professionals as a four-part webinar series: 

Consumer Insights: Setting the Table with Beef Both at Home and Dining Out          Recording Passcode: [email protected]@?     Presentation PDF
Nutrition: What's the Beef with the New Dietary Guidelines and Eating Beef Throughout the Lifespan          Recording Passcode: r2M6q#9R    Presentation PDF
Today's Protein Consumer Revisited: Changing Behaviors of Retail and Foodservice Consumers          Recording Passcode: g77uCx+p    Presentation PDF
Sustainability: Animal Agriculture's Path to Climate Neutrality and Feeding the World          Recording Passcode: [email protected]    Presentation PDF

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The California Beef Council's new Retail RD (Registered Dietitian) Toolkit provides information about beef's nutrient profile, sustainability and environmental facts, and existing scientific evidence on lean beef in a heart-healthy diet. Click the link below to get the Retail RD Digital Toolkit.

Get the Retail rd toolkit!

Find complimentary assets to support your Retail beef business on the Beef. It's What's For Dinner. Retail Portal.


Browse complimentary assets to support your Foodservice beef business on the Beef. It's What's For Dinner. Foodservice Portal.


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Retail & Foodservice Hubs on BIWFD.com2

For more retail or foodservice information, or to gain login access to the California Integrated Marketing Campaign Portal, please contact:
Christie Van Egmond, [email protected]