program update

California Beef Council Fall 2022 Producer Update

This presentation features some highlights of our current promotional programs designed to inspire Californians to "fire up their grills" to enjoy delicious, convenient and nutritious beef meals with friends and family.

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program update

California Beef Council Nutrition Program Update

CBC registered dietitian Kori Dover discusses some of the nutrition program initiatives produced through the spring of 2022.

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program update

California Beef Council Program Update

For 2022 Spring producer events, the California Beef Council executive director and staff have produced a video update to touch on some of the most recently completed programs.

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California Beef Council December 2021 Annual Meeting

The California Beef Council's December meeting is an opportunity to share staff programs and campaigns developed and executed in the second half of the year. You can access a PDF version of the staff presentation here. We've also included a selection of campaign video and audio.

December 2021 California Beef Council Staff Program Updates

Audio: Your Grill. Your Game. Your Win. Tailgate 2021

Video: Whitney and Brooke on the ranch and in the kitchen

Video: How to make Beef Wellington for the Holidays

Video: Food for Fuel

California Beef Council July 2021 Summer Meeting

The California Beef Council's summer meeting is an opportunity to share what's going on with staff programs at the mid-year point. You can access a PDF version of the staff presentation here. We've also included a selection of campaign video and audio.

July 2021 California Beef Council Staff Program Updates

Video: Carne Asada Bowls

Audio: Tacos, Tequila y Más

Audio: Sizzled In California Summer Grilling

Video: Whitney Bond and Brooke Helsel on the Ranch and in the Kitchen

year-in-review

CBC Highlights - 2020

2020 was certainly an unusual year. Articles and weekly emails from the California Beef Council kept California's cattle ranchers and beef producers informed of what was happening in their industry, and showed how their CBC team continued to drive beef demand even under the most challenging circumstances. 

We've encapsulated the highlights of our 2020 beef promotion programs, consumer outreach, nutrition and retail & foodservice engagement in a downloadable PDF that you can share with your own producer groups. Simply click on the image to the right or the link below to download the file.

Get the downloadable PDF


To hear more about CBC program results, click on the following staff presentations from our 2020 Annual Meeting, held December 15 and 16. 

Presentation 1: Retail & Foodservice Outreach, Integrated Campaigns, and Consumer & Brand Marketing (1 hour 20 minutes) 

Presentation 2: Food & Nutrition Outreach and Producer Relations (30 minutes)

CA producer ad 2020
beef producers

California Beef Council Webinars

The CBC’s producer-focused webinars provide a deep dive into efforts and programs funded by the Beef Checkoff, both here in California and across the country. Ranging in topics from how the CBC and Cattlemen’s Beef Board operate, to specifics on CBC programs and important issues like consumer insights and perceptions in the wake of the COVID-19 pandemic, these one-hour webinars offer beef producers a clear picture of how their Beef Checkoff investment is put to work on their behalf. 

 View our most recent webinars on demand, and check back for details on the next events as they are scheduled.         


Producer Communications

Be sure you’re up-to-date with the latest information about the CBC and the Beef Checkoff by signing up for our monthly e-mail update, providing the latest program results, producer event and training information, industry insights, and more. 
Subscribe: CBC Newsletter 

For more on national Beef Checkoff initiatives and results, visit BeefBoard.org, and sign up for The Drive – a monthly resource sent to producers via e-mail, and quarterly in print form. 
Subscribe: The Drive 

Beef Quality Assurance