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CBC Newsletter

Stay up-to-date with the latest information about the CBC and the Beef Checkoff by signing up for our monthly e-mail update.

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program update

California Beef Council Fall 2022 Producer Update

This presentation features some highlights of our current promotional programs designed to inspire Californians to "fire up their grills" to enjoy delicious, convenient and nutritious beef meals with friends and family.

Watch the Video

program update

California Beef Council Nutrition Program Update

CBC registered dietitian Kori Dover discusses some of the nutrition program initiatives produced through the spring of 2022.

Watch the Video

program update

California Beef Council Program Update

For 2022 Spring producer events, the California Beef Council executive director and staff have produced a video update to touch on some of the most recently completed programs.

Watch the Video

California Beef Council December 2022 Annual Meeting

The California Beef Council's December meeting is an opportunity to share staff programs and campaigns developed and executed in the second half of the year. You can access a PDF version of the staff presentation here. We've also included a selection of campaign video.

December 2022 California Beef Council Staff Program Updates

Video: "Beef For All Ages," Disney Streaming Campaign, 2022

Video: "Nutritious Family Meals," Disney Campaign, 2022

Video: "Protein-Packed Snacks & Meals," Disney Streaming Campaign, 2022

Video: Chef Joe Sasto, Triple-Seared Steak

California Beef Council June 2022 Summer Meeting

The California Beef Council's summer meeting is an opportunity to share what's going on with staff programs at the mid-year point. You can access a PDF version of the staff presentation here. We've also included a selection of campaign video. 

June 2022 California Beef Council Staff Program Updates

Video: Steak Tacos

Video: Chef Joe Sasto, Sweet & Spicy Glazed Beef Ribs

Video: Make the Smart Move

Video: ABC7 San Francisco's "Localish" with Kori Dover





year-in-review

CBC Highlights - 2022

We've encapsulated the highlights of our 2022 beef promotion programs, consumer outreach, nutrition, and retail & foodservice engagement in a downloadable PDF that you can share with your own producer groups.

Simply click on the image to the right or the link below to download the file.

Get the downloadable PDF


beef producers

California Beef Council Webinars

The CBC’s producer-focused webinars provide a deep dive into efforts and programs funded by the Beef Checkoff, both here in California and across the country. Ranging in topics from how the CBC and Cattlemen’s Beef Board operate, to specifics on CBC programs and important issues like consumer insights and perceptions in the wake of the COVID-19 pandemic, these one-hour webinars offer beef producers a clear picture of how their Beef Checkoff investment is put to work on their behalf. 

 View our most recent webinars on demand, and check back for details on the next events as they are scheduled.         


Producer Communications

Be sure you’re up-to-date with the latest information about the CBC and the Beef Checkoff by signing up for our monthly e-mail update, providing the latest program results, producer event and training information, industry insights, and more. 
Subscribe: CBC Newsletter 

For more on national Beef Checkoff initiatives and results, visit BeefBoard.org, and sign up for The Drive – a monthly resource sent to producers via e-mail, and quarterly in print form. 
Subscribe: The Drive 

Beef Quality Assurance