CBC Highlights - 2020

2020 was certainly an unusual year. Articles and weekly emails from the California Beef Council kept California's cattle ranchers and beef producers informed of what was happening in their industry, and showed how their CBC team continued to drive beef demand even under the most challenging circumstances. 

We've encapsulated the highlights of our 2020 beef promotion programs, consumer outreach, nutrition and retail & foodservice engagement in a downloadable PDF that you can share with your own producer groups. Simply click on the image to the right or the link below to download the file.

Get the downloadable PDF

To hear more about CBC program results, click on the following staff presentations from our 2020 Annual Meeting, held December 15 and 16. 

Presentation 1: Retail & Foodservice Outreach, Integrated Campaigns, and Consumer & Brand Marketing (1 hour 20 minutes) 

Presentation 2: Food & Nutrition Outreach and Producer Relations (30 minutes)

CA producer ad 2020
beef producers

California Beef Council Webinars

The CBC’s producer-focused webinars provide a deep dive into efforts and programs funded by the Beef Checkoff, both here in California and across the country. Ranging in topics from how the CBC and Cattlemen’s Beef Board operate, to specifics on CBC programs and important issues like consumer insights and perceptions in the wake of the COVID-19 pandemic, these one-hour webinars offer beef producers a clear picture of how their Beef Checkoff investment is put to work on their behalf. 

 View our most recent webinars on demand, and check back for details on the next events as they are scheduled.         

Producer Communications

Be sure you’re up-to-date with the latest information about the CBC and the Beef Checkoff by signing up for our monthly e-mail update, providing the latest program results, producer event and training information, industry insights, and more. 
Subscribe: CBC Newsletter 

For more on national Beef Checkoff initiatives and results, visit, and sign up for The Drive – a monthly resource sent to producers via e-mail, and quarterly in print form. 
Subscribe: The Drive 

Beef Quality Assurance