News
CBC Newsletter
Stay up-to-date with the latest information about the CBC and the Beef Checkoff by signing up for our monthly e-mail update.
program update
California Beef Council Fall 2022 Producer Update
This presentation features some highlights of our current promotional programs designed to inspire Californians to "fire up their grills" to enjoy delicious, convenient and nutritious beef meals with friends and family.
program update
California Beef Council Nutrition Program Update
CBC registered dietitian Kori Dover discusses some of the nutrition program initiatives produced through the spring of 2022.
California Beef Council December 2022 Annual Meeting
The California Beef Council's December meeting is an opportunity to share staff programs and campaigns developed and executed in the second half of the year. You can access a PDF version of the staff presentation here. We've also included a selection of campaign video.
December 2022 California Beef Council Staff Program Updates
Video: "Beef For All Ages," Disney Streaming Campaign, 2022
Video: "Nutritious Family Meals," Disney Campaign, 2022
Video: "Protein-Packed Snacks & Meals," Disney Streaming Campaign, 2022
Video: Chef Joe Sasto, Triple-Seared Steak
California Beef Council June 2022 Summer Meeting
The California Beef Council's summer meeting is an opportunity to share what's going on with staff programs at the mid-year point. You can access a PDF version of the staff presentation here. We've also included a selection of campaign video.
year-in-review
CBC Highlights - 2022
We've encapsulated the highlights of our 2022 beef promotion programs, consumer outreach, nutrition, and retail & foodservice engagement in a downloadable PDF that you can share with your own producer groups.
Simply click on the image to the right or the link below to download the file.
beef producers
California Beef Council Webinars
The CBC’s producer-focused webinars provide a deep dive into efforts and programs funded by the Beef Checkoff, both here in California and across the country. Ranging in topics from how the CBC and Cattlemen’s Beef Board operate, to specifics on CBC programs and important issues like consumer insights and perceptions in the wake of the COVID-19 pandemic, these one-hour webinars offer beef producers a clear picture of how their Beef Checkoff investment is put to work on their behalf.
View our most recent webinars on demand, and check back for details on the next events as they are scheduled.
Producer Communications
Be sure you’re up-to-date with the latest information about the CBC and the Beef Checkoff by signing up for our monthly e-mail update, providing the latest program results, producer event and training information, industry insights, and more.
Subscribe: CBC Newsletter
For more on national Beef Checkoff initiatives and results, visit BeefBoard.org, and sign up for The Drive – a monthly resource sent to producers via e-mail, and quarterly in print form.
Subscribe: The Drive
Beef Quality Assurance
Educational Resources for Producers
- Masters of Beef Advocacy Training Program
- About the Beef Checkoff
- Current Beef Checkoff Program Updates
- Beef. It’s What’s For Dinner.
- Latest California Beef Council Annual Report