protein importance
Protein - Essential for Life
Beef is an excellent source of protein that contains essential amino acids. We learn from research that time is everything.
tweens & teens
Beef Helps Make Every Bite Count for Tweens & Teens
The tween and teen years are a time of transformational change and increasing independence, and adolescents' nutrient needs set the stage for optimal health and reduced chronic disease risk during adulthood.
diet trends
Beef & Diet Trends
When it comes to choosing an eating style that works for you, there are many choices. Most healthy diets have a lot in common, and beef plays an essential role in many healthy diets as an authentic high-quality protein with ten essential nutrients, like iron, zinc, and B-vitamins.
early years
Every Bite Counts--Feeding Beef in the Early Years
Every bite your baby takes counts, especially in the first 24 months of life. Starting your baby with beef as a complementary first food can ensure they get the nutrients they need for healthy growth and development.
Recipes Featured in our videos:
Farmer's Market Vegetable, Beef & Brown Rice Salad
Ground Beef & Pasta Skillet Primavera
Beef Jerky Trail Mix
Explore More Nutritious, Delicious Beef Recipes In Our Recipe Collections at BeefItsWhatsForDinner.com
Well-Balanced Meals
Recipes that tastefully combine a variety of food groups to achieve the perfect balance of taste, nutrition and simplicity with your favorite beef cuts.
Mediterranean Diet-Inspired Recipes
Incorporating lean red meat into a Mediterranean-style eating pattern can help support heart health. These delicious Mediterranean Diet inspired recipes include plenty of lean meat, fruits, vegetables, whole grains, nuts and seeds.
Health Professionals
Acknowledging the crucial role health professionals and nutrition educators play in guiding Californians towards healthier lifestyles, the California Beef Council is dedicated to assisting you in your role. Our commitment includes offering evidence-based educational opportunities.