Big Protein - Great Value
Join us for a year-long journey teaming up with California influencers that will bring you convenient, high-protein beef recipes that are of great value - both in budget and nutrition!
Beef. It's Worth Every Bite.
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Fuel Your Year
recipe spotlight
Air Fryer Korean Beef
Air Fryer Korean Beef from BeefItsWhatsForDinner.com is a quick and easy Asian-inspired dish that’s gluten-free and a perfect post-workout recipe to keep your wellness goals in line. Bonus: This recipe is American Heart Association approved. Chef Dagan in the Beef. It’s What’s For Dinner culinary center takes you through the recipe.
podcast
Meat Up with California Ranchers
This brand new series will have you meet the people, families, and communities behind California's beef industry.
In each episode, we'll sit down with cattle ranchers and beef producers from across the state to hear their stories--how they care for their cattle, the land, and the traditions that make California ranching so unique.
From the Ranch to Your Table
Nutrition
CBC Registered Dietitian Receives
Leadership Award
We’re proud to celebrate CBC’s Kori Dover, Director of Food and Nutrition Outreach, for receiving the Let’s Eat Healthy Leadership Award from the Dairy Council of California! As a registered dietitian, Kori has been a driving force in advancing nutrition education—working with health professionals, school nutrition leaders and chefs to promote balanced diets that include both beef and dairy. Her leadership and collaboration continue to strengthen industry partnerships and expand access to science-based nutrition education. Congratulations, Kori!
pasture-to-plate
California Local Beef Directory
If you're a California shopper interested in purchasing beef directly from California's ranchers, our California Local Beef Directory can help you connect to California ranchers and beef producers who sell direct to consumers.
