Grilling Greatness

Grilling season? This is California, the place that gave the culinary world Tri-Tip! Why restrict Grilling Greatness to a single season?!

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Elevate Your Tailgate

It's football season, and that means tailgating. Whether you tailgate at the game, or have a "tailgate party" at home, Tri-Tip is a great go-to. Check out our cash-back rebate offer on the Ibotta mobile app for Tri-Tip steaks and roasts at participating California retailers. Want to enter for your chance to win an Ultimate Grilling Kit? Click here for contest rules and entry. Restrictions apply.

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Ask Chuck!

Have you tried Chuck, the virtual, go-to assistant for all things Beef? Chuck can help with recipes, cuts, nutrition, cooking tips and a whole lot more! 

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Tri-Tip: California's Cut

Did you know that Tri-Tip is a native Californian? Get the story along with some delicious new Tri-Tip recipes!

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beef lifecycle assessment

Environmental Impact

Notable findings of the most comprehensive beef cattle lifecycle assessment ever completed show—among other facts like water use and fossil fuel outputs—that beef production is responsible for only 3.3% of GHG emissions in the U.S.—dramatically lower than the often-misapplied global livestock figure of 14.5%. Read on to learn more.

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Beef in a healthy, sustainable diet 

Beef Sustainability

Sustainability involves producing safe, nutritious beef while balancing environmental stewardship, social responsibility and economic viability.

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If you love food (and who doesn't!) you'll want to listen to "Feed Me!"

Our new original podcast is co-produced with iHeartMedia San Francisco and features our host, broadcast personality and food and wine connoisseur Marcus D., and an array of guests from food bloggers and lifestyle experts to chefs, mixologists, wine experts, grill masters and other food enthusiasts. To learn more, listen to episodes and get the featured recipes, visit our Podcast page. Or click the link to stream on iHeartRadio or download everywhere podcasts are available. 

Listen to "Feed Me!"