Grilling Greatness

Grilling season? This is California, the place that gave the culinary world Tri-Tip! Why restrict Grilling Greatness to a single season?!

See Our Recipes


It's the Holiday Season, and the California Beef Council is ready to celebrate! We're partnering with Louis M. Martini wines to bring you the best in Beef and Wine pairings for the holiday season, along with some party-planning inspiration and cash-back rebates to make your holidays Merry & Bright! Check the Ibotta mobile app for a cash-back rebate offer on your Beef Roast.

Get the Offer!

Throw A Party!

Looking for more ways to celebrate? Food blogger and lifestyle expert Whitney Bond has plenty of ideas for throwing a holiday gathering from an upscale dinner party to a kid-friendly holiday gathering to a festive brunch and more!

Whitney's Wisdom


Beef Charcuterie

Want to really impress your guests? How about a Beef Charcuterie Board? We have step-by-step instructions for completing your own impressive charcuterie board with wine pairings to make things extra festive.

And whatever your holiday plans, enjoy time with friends and family this holiday season!

Beef Charcuterie

beef lifecycle assessment

Environmental Impact

Notable findings of the most comprehensive beef cattle lifecycle assessment ever completed show—among other facts like water use and fossil fuel outputs—that beef production is responsible for only 3.3% of GHG emissions in the U.S.—dramatically lower than the often-misapplied global livestock figure of 14.5%. Read on to learn more.

Get the Facts

Beef in a healthy, sustainable diet 

Beef Sustainability

Sustainability involves producing safe, nutritious beef while balancing environmental stewardship, social responsibility and economic viability.

Get the Facts

If you love food (and who doesn't!) you'll want to listen to "Feed Me!"

Our new original podcast is co-produced with iHeartMedia San Francisco and features our host, broadcast personality and food and wine connoisseur Marcus D., and an array of guests from food bloggers and lifestyle experts to chefs, mixologists, wine experts, grill masters and other food enthusiasts. To learn more, listen to episodes and get the featured recipes, visit our Podcast page. Or click the link to stream on iHeartRadio or download everywhere podcasts are available. 

Listen to "Feed Me!"