Big Protein - Great Value

Join us for a year-long journey teaming up with California influencers that will bring you convenient, high-protein beef recipes that are of great value - both in budget and nutrition!

Beef. It's Worth Every Bite.

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back-to-school 2026

Packed with Protein!

Back-to-school season is here, and to celebrate we have a new cash-back Beef Savings offer through Checkout 51.

Healthy and simple Beef recipes packed with protein, iron, zinc and other essential nutrients help kids thrive in the classroom and families stay energized throughout the day.

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getting enough protein

What Does 25 Grams of Protein Look Like?

Registered Dietitian Kori Dover stopped by KXTV’s Your California Life to talk about how to get the protein you need, some easy recipes, and more:

Beef, the Delicious Solution to your Protein Puzzle
A 3-ounce cooked serving of Lean Beef has 25 grams of high-quality protein plus 10 essential nutrients for around 170 calories.
One way to identify lean cuts is to look for the words “loin” and “round”
Pairing foods to build a healthy plate.

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Fuel Your Year

Strong bodies and minds start with strong nutrition. No matter what your wellness looks like, beef provides the nutrition you need and the balance you crave.

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recipe spotlight

Air Fryer Korean Beef

Air Fryer Korean Beef from BeefItsWhatsForDinner.com is a quick and easy Asian-inspired dish that’s gluten-free and a perfect post-workout recipe to keep your wellness goals in line. Bonus: This recipe is American Heart Association approved. Chef Dagan in the Beef. It’s What’s For Dinner culinary center takes you through the recipe.

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podcast

Meat Up with California Ranchers

This brand new series will have you meet the people, families, and communities behind California's beef industry.

In each episode, we'll sit down with cattle ranchers and beef producers from across the state to hear their stories--how they care for their cattle, the land, and the traditions that make California ranching so unique.

Episodes

From the Ranch to Your Table

Learn more about who produces beef in California, and explore more about beef's nutrition, recipes, and more.

Ranch to Table

Nutrition

CBC Registered Dietitian Receives
Leadership Award

We’re proud to celebrate CBC’s Kori Dover, Director of Food and Nutrition Outreach, for receiving the Let’s Eat Healthy Leadership Award from the Dairy Council of California! As a registered dietitian, Kori has been a driving force in advancing nutrition education—working with health professionals, school nutrition leaders and chefs to promote balanced diets that include both beef and dairy. Her leadership and collaboration continue to strengthen industry partnerships and expand access to science-based nutrition education. Congratulations, Kori!