Grilling Greatness

Grilling season? This is California, the place that gave the culinary world Tri-Tip! Why restrict Grilling Greatness to a single season?!

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We're hiring!

Director, Food & Nutrition Outreach

The California Beef Council is seeking a Director of Food & Nutrition Outreach.

See Job Posting

Recipes Made to Take the Chill Out of Winter



beef lifecycle assessment

Environmental Impact

Notable findings of the most comprehensive beef cattle lifecycle assessment ever completed show—among other facts like water use and fossil fuel outputs—that beef production is responsible for only 3.3% of GHG emissions in the U.S.—dramatically lower than the often-misapplied global livestock figure of 14.5%. Read on to learn more.

Get the Facts

Beef in a healthy, sustainable diet 

Beef Sustainability

Sustainability involves producing safe, nutritious beef while balancing environmental stewardship, social responsibility and economic viability.

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If you love food (and who doesn't!) you'll want to listen to "Feed Me!"

Our new original podcast is co-produced with iHeartMedia San Francisco and features our host, broadcast personality and food and wine connoisseur Marcus D., and an array of guests from food bloggers and lifestyle experts to chefs, mixologists, wine experts, grill masters and other food enthusiasts. To learn more, listen to episodes and get the featured recipes, visit our Podcast page. Or click the link to stream on iHeartRadio or download everywhere podcasts are available. 

Listen to "Feed Me!"

Protein Power

Join the 30-Day Protein Challenge

One small change in your diet can make a big difference in the way you feel. Join the 30 Day Protein Challenge and you’ll receive daily emails with goals, tips and inspiration to keep you on track.

Sign Up Today!