Grilling Greatness

Grilling season? This is California, the place that gave the culinary world Tri-Tip! Why restrict Grilling Greatness to a single season?!

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Beef, Wine & A Fall Getaway!

Whether it's a simple backyard barbecue, a celebration, or an Autumn picnic, ever notice how beef is part of those meaningful moments? We're toasting all things fall in California with "Together We Bring More," a celebration of friends and family. How? With two money-saving offers on beef! Visit to access our beef offer through the Checkout51 mobile app, and get the details on a beef & wine offer from Franciscan Estate wines. And while you're there, enter the "Together We Bring More" sweepstakes. We're giving away a Napa getaway for two. No purchase necessary; see complete contest rules for details.

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What if the beef cut you’re looking for isn’t in the grocery store meat case at the moment? Or what if you just want to try something new? Steak Swaps to the rescue! Our chart of Simple Steak Swaps shows beef cut alternatives and more. 

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Meet a California Rancher!

Celeste Settrini and her family run the Settrini Ranch, a cow-calf ranch that has been in her family for more than 100 years. You may see Celeste on TV this summer as we showcase just one of the many cattle ranchers who produce beef in California.   Click here to learn more about modern ranching, animal care, and sustainability.

Open Space

California rancher Celeste Settrini talks about cattle having room to roam.

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Animal Care

California rancher Celeste Settrini shares how animal care is her top priority.

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Sustainable Practices

California rancher Celeste Settrini talks about the people behind your beef.

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Animal Care & the Modern Rancher

Cattle ranchers work diligently to manage their cattle for optimum health. It begins with proper nutrition. Whether out on grass or in a feedyard, they work with nutritionists to make sure the cattle are receiving the right balance of energy, protein, vitamins and minerals to keep them healthy. Ranchers also work with their veterinarian to determine the disease risks their cattle may face and develop a "herd health plan" to minimize those risks.

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California Local Beef Directory

If you're a California shopper interested in purchasing beef directly from California's ranchers, our California Local Beef Directory can help you connect to California ranchers and beef producers who sell direct to consumers.

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