Grilling Greatness

Grilling season? This is California, the place that gave the culinary world Tri-Tip! Why restrict Grilling Greatness to a single season?!

See Our Recipes

Taco time!

Tacos, Tequila y Más

What is it about Tacos? Delicious beef...cheese...warm tortillas...
Here in California, "Taco Time" is ALL the time. And for good reason!

We're celebrating Tacos now through May 11 with savings on Carne Asada Beef. Plus, there are savings from our promotional partners, too!

Go to for offer details, videos, recipe inspiration and more!

Take Me to TacoTimeCalifornia!


New California Local Beef Directory

If you're a California shopper interested in purchasing beef directly from
California's ranchers, our new California Local Beef Directory can help you
connect to California ranchers and beef producers who sell direct to consumers.

Take Me To The Local Beef Directory!

Open Meat Case Display

Can't Find Your Favorite Cut?

We've got you covered! You can access this Beef Cut Substitutions Chart for simple steps to see what other beef cuts you can substitute in your recipe. Just click here for the chart and follow these simple steps:

1. What Beef cut does the recipe call for? Find that cut on the chart.

2. What type of recipe is it? (Kabob, salad, stir-fry...)

3. Use the guide to find a Beef cut in the same recipe type category.

4. Once you've ID'd your Beef cut substitute make sure to use the same quantity of Beef in pounds or ounces called for by the recipe.

store, defrost, prepare

Beef Safety At Home

With more time at home, consumers can confidently reach for beef as a reliable staple to nourish themselves and their families.

To ensure you're armed with the information you need to have the best eating experience with beef, the Beef Checkoff has some quick tips on how to safely handle and prepare beef when cooking at home.

Tips for Beef Safety at Home


COVID-19 and Beef: Frequently Asked Questions


safety in the beef lifecycle

Beef Safety From the Farm To Your Fork

Everyone plays an important role in beef safety--from the cattle ranchers and beef producers who continually invest in and learn from beef safety research studies to the various government entities that are responsible for enacting and overseeing food safety regulation and inspections. Even you--when you select, purchase and prepare beef--play a vital role in maintaining beef safety standards when it comes to proper food handling and cooking practices.

Find out more about the essential function that safety plays across the beef lifecycle journey from the pasture to your plate.

Find Out How Everyone Plays a Role in the Safety of Beef