California Beef Council
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Rethink the Ranch

Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Learn about real, modern ranchers, how they care for the cattle, what inspires them and why they work so hard day after day.

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Beef Quality Assurance

The beef community has a long-standing commitment to caring for their animals and providing families with the safest, highest-quality beef possible. The Beef Quality Assurance (BQA) program trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for.

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Beef Sustainability

To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.

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Cattle and the Environment

Today beef is produced using fewer resources than ever before. But conservation is never complete; ranchers work hard to feed a growing population, while, at the same time, reduce water use, care for the land, and protect the environment.

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California Beef Council