Route 66 Beef Trail State Beef Council Campaign


Hit the Road with Flavor: Celebrate 100 Years of Route 66 Along the Beef Trail

The iconic Route 66 celebrates its 100th year in 2026 and California invites you to celebrate by traveling the beef trail. Explore restaurants and beef cultural attractions along the route.  

Join the Culinary Road Trip with Bandwango

Visit the Favorites in California

Learn more about these iconic restaurants and cultural locations

California Route 66 Museum

16825 D St, Victorville, CA 92395

Step into the photo ops and explore the stories, artifacts and experiences at this interactive museum preserving and honoring the legacy of the "Mother Road."

Website

Wagon Wheel Restaurant

2420 Needles Hwy, Needles, CA 92363

This family style restaurant is a great place to stop and soak up some Route 66 personality.

Website

Emma Jean's Holland Burger Cafe

17143 N D St, Victorville, CA 92394

For the classic American diner experience--honest plates, hot coffee, friendly chatter across a chrome-edged counter--Emma Jean's Holland Burger Cafe is a Route 66 must-see!

Website

Unofficial "End of the Trail" sign

Photo by Steve Wrzeszczynski on Unsplash

200 Santa Monica Pier, Santa Monica, CA 90401 (pier)

Route 66 officially ends at the intersection on Olympic and Lincoln in Santa Monica, but the symbolic end of the "Mother Road" (and perfect photo op!) is on the Santa Monica Pier. 

Website

Sign up with Bandwango

  • Discover beef hotspots in every Route 66 state
  • Check in at participating restaurants and cultural attractions to earn points
  • Win prizes for check ins
  • Share your new finds with fellow foodie road trippers 

Beef Trail Rewards

Participants may earn points by checking in at designated stops. No purchase is necessary to earn points or redeem rewards.

  • 300 pts (3 stops) = Route 66 Beef Trail Sticker
  • 400 pts (4 stops) = Route 66 Beef Trail Keychain
  • 600 pts (6 stops) = Route 66 Beef Trail Cap
  • 1,000 pts (10 stops) = Exclusive T-Shirt and one (1) free entry into the Grand Prize Drawing

Grand Prize Package ($500) Three grand prizes will be awarded.

  • 52 QT Ultra-Light Wheeled Cooler
  • Premium grilling kit with cast iron skillet
  • $100 beef gift card
  • BBQ sauce and seasoning from Show-Me BBQ

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