Christie Van Egmond
Director, Retail & Foodservice Marketing
Christie Van Egmond is the Director of Retail & Foodservice Marketing at the California Beef Council. In this role, Christie is responsible for overseeing the CBC’s relationships with the retail and foodservice channels, developing and implementing innovative marketing campaign strategies, conducting technical trainings, and providing educational resources and content to supply chain representatives on topics such as beef merchandising and menuing. With nearly 20 years at the CBC, Christie has helped shape and evolve the organization’s solid relationships with grocery retailers, restaurants, foodservice distribution companies, manufacturers, packers/processors, and well-known chefs, culinary influencers, and food industry leaders throughout the state.
Christie grew-up in rural Yreka, California, and is a graduate of California State University, Chico, where she earned a bachelor’s degree in agricultural business with an emphasis in marketing, and minor in business administration. Christie lives in Acampo, Calif. with her husband Chris, two children, Hudson and Taylor, and hunting dog Cooper. She enjoys hiking, camping, hunting with her husband, watching her son play baseball and basketball, watching her daughter’s ninja training, cheering on the SF Giants, and spending time with family and friends.