Christie Van Egmond is the Director of Retail & Foodservice Marketing at the California Beef Council. In this role, Christie is responsible for overseeing the CBC’s relationships with foodservice and retail influencers, and employing effective strategies to provide leaders in these partner industries with the data, background and education to better incorporate beef into their businesses and ultimately sell more beef. With over 15 years at the California Beef Council, Christie has helped shape and evolve the organization’s solid relationships with retailers, foodservice distribution companies, and well-known chefs and food industry leaders throughout the state.

Christie grew-up in rural Yreka, Calif., and is a graduate of California State University, Chico, where she earned a bachelor’s degree in agricultural business with an emphasis in marketing, and minor in business administration. Christie lives in Acampo, Calif. with her husband Chris, two young children, Hudson and Taylor. She enjoys hiking, camping, coaching soccer, pheasant hunting with her husband, cheering on the SF Giants, and spending time with family and friends.