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Is it just us, or do these shorter days make it seem like there's less time to do what we need to do, like plan a healthy, protein-packed beef meal?

Here's an idea to help MAXIMIZE your dinner output while MINIMIZING your kitchen time. Pull out the Crock-Pot!

We've partnered with Crock-Pot Slow Cookers to give away 6-Quart Programmable Slow Cookers to some lucky winners. See contest rules for details and visit our Facebook page to enter.

Need a great new recipe to get you started? How about Slow Cooker Beef Short Ribs with Ginger-Mango Barbecue Sauce! Hey...dinner is served!

Slow Cooker Beef Short Ribs with Ginger-Mango Barbecue Sauce


Want to learn more about 
how Beef gets from Farm to Fork?
Check out our digital flip book, Beef 101!



California Beef Council on
NBC-4, Los Angeles

To watch our :30-second commercial, click here!

Join the Beef Discussion

I heart beefJoin the 'I Beef' discussion on Facebook, follow the California Beef Council on Twitter, watch our beef industry videos on YouTube, and view our pictures on Flickr. Show your love for beef by becoming a fan of the California Beef Council!


Tri-Tip: California's Cut

Tri-Tip Recipe Brochure

Tri-Tip Cutting Instructions for Your Butcher

The popular beef cut, Tri-Tip, originated on the Central Coast of California in the 1950's, and has since become a national envy and an undeniable California tradition. 

The California Beef Council (CBC) was established in 1954 to serve as the promotion, research and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code.