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It's that holiday time of year! Family gatherings, festive open house parties, buffets...we love it all!

As far as we're concerned, there's nothing quite like a beautiful roast to grace your holiday table. An impressive Beef Rib Roast or a lovely Bone-in Rib Roast will give you a center-of-the-table main dish that will inspire "oohs and aahs" from family and friends.

Need more inspiration? Visit BeefitsWhatsForDinner.com for recipes that will inspire and meals that will delight this holiday season. Happy Hosting and Merry Mealtime!


Want to learn more about 
how Beef gets from Farm to Fork?
Check out our digital flip book, Beef 101!



California Beef Council on
NBC-4, Los Angeles

To watch our :30-second commercial, click here!

Join the Beef Discussion

I heart beefJoin the 'I Beef' discussion on Facebook, follow the California Beef Council on Twitter, watch our beef industry videos on YouTube, and view our pictures on Flickr. Show your love for beef by becoming a fan of the California Beef Council!


Tri-Tip: California's Cut

Tri-Tip Recipe Brochure

Tri-Tip Cutting Instructions for Your Butcher

The popular beef cut, Tri-Tip, originated on the Central Coast of California in the 1950's, and has since become a national envy and an undeniable California tradition. 

The California Beef Council (CBC) was established in 1954 to serve as the promotion, research and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code.