About the California Beef Council

The California Beef Council (CBC) was established in 1954 to serve as the promotion, research and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The Council is comprised of 42 members and alternates, who are appointed by the California Secretary of Agriculture. The members set priorities for the CBC and represent all segments of beef production within California including range cattle, dairy cattle, feedlots, packers/processors and the general public. To view the list of current council members, please see the Board of Directors page.

California Beef Council Law
As part of the 1985 Farm Bill, a national Beef Checkoff Program was established, which assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board (CBB), which oversees the national checkoff program. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The CBB’s 110 members are appointed by and held accountable to the Secretary of Agriculture. CBB members represent all segments of the beef industry including beef, veal and dairy producers, and importers. 

View the California Beef Council Law.
For more information about the CBB, visit www.beefboard.org.
For more information on CBB Board Meetings, visit www.beefboardmeeting.com.

California Beef Council Mission Statement
To increase the opportunity for all segments of the beef industry to earn a fair return on investment through promotion, research ,education and public information programs which build demand for beef products to satisfy both domestic and international consumer needs and wants.